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Shrewd search engines know what you want

July 30, 2010

Here is an article I came across regarding search engines in New Scientist. It describes, over a time how Search Engines are evolved to become shrewd now.

Excerpt:

By giving a search engine some basic demographic information, such as age, gender and educational background, it is possible to boost the engine’s chances of identifying user intent correctly, say Weber and Castillo. That personal information can be gleaned when people sign up to the other services, such as email, that search engines provide.

Follow this link here

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