Excerpt:
For example, let’s look at how people find your content in the first place. As an Associate Content Strategy Director at Razorfish, I’ve had the opportunity to work with a wide range of clients who produce content. In some cases, these are publishing companies and content is their business. In other cases, they are companies that produce content to help share information about their products and services. Or perhaps a main concern is how to capture and share knowledge internally, within different branches of an organization. In all cases, one of the most common complaints we hear is, “We have all this content, but our readers/customers/prospects/employees aren’t finding what they’re looking for.”
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Praveen Vaidya's Blog 